Privacy Policy

Privacy Policy

last updated: 5/29/26

Beacon Homes ("Beacon Homes," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide through our website, forms, communications, and related services.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, interact with our advertising, communicate with us, or submit information through our website and related platforms.

Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Mailing address
• Community, home, or service preferences
• Information submitted through contact forms, registration forms, event sign-ups, surveys, chat features, or other website forms
• Any additional information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Website interactions and browsing behavior
• Referral source (how you arrived at our website)
• Approximate geographic location based on IP address
• Advertising and marketing interaction data

This information may be collected through cookies, pixels, analytics tools, and similar technologies.

How We Use Your Information

We may use the information we collect to:

• Respond to inquiries and requests
• Provide information regarding homes, communities, events, promotions, and services
• Schedule appointments, tours, and consultations
• Contact you by phone, email, and text message
• Improve our website and user experience
• Analyze website traffic and visitor behavior
• Personalize marketing communications
• Conduct remarketing and advertising campaigns
• Measure advertising effectiveness
• Maintain business records
• Comply with legal obligations and protect our rights

Communications and Marketing

By submitting information through our website, you consent to receive communications from Beacon Homes, including phone calls, emails, and text messages regarding your inquiry, communities, homes, services, events, promotions, and related business matters.

Consent to receive communications is not a condition of purchasing a home or obtaining services from Beacon Homes.

You may opt out of marketing emails by using the unsubscribe link included in our emails. You may opt out of text messages by replying STOP. You may also contact us directly to update your communication preferences.

Message and data rates may apply based on your mobile carrier plan.

Customer Relationship Management (CRM)

Beacon Homes utilizes third-party customer relationship management (CRM) software, including Lasso, to manage customer inquiries, communications, appointments, lead tracking, and marketing activities.

Information submitted through our website may be stored, processed, and managed within these systems to help us provide services and maintain customer relationships.

Cookies and Tracking Technologies

Our website uses cookies, pixels, tags, and similar tracking technologies to improve functionality, analyze website usage, and support marketing and advertising efforts.

Cookies and similar technologies may be used to:

• Remember user preferences
• Improve website performance
• Analyze visitor behavior
• Deliver relevant advertising
• Support remarketing campaigns
• Measure marketing effectiveness
• Understand user interactions with our website

You may control cookies through your browser settings. Disabling cookies may affect certain website functionality.

Google Analytics

We use Google Analytics and related analytics tools to understand how visitors interact with our website.

These services may collect information regarding website activity, traffic sources, device information, approximate geographic location, and user interactions. This information helps us improve website performance, user experience, and marketing efforts.

Advertising and Remarketing

We use advertising and remarketing technologies, including Google Ads, Google Ads Conversion Tracking, Google Analytics, Meta Pixel (Facebook and Instagram), and other advertising platforms.

These technologies may collect information regarding:

• Website activity
• Pages viewed
• Advertising interactions
• Device information
• Approximate location information
• Referral sources

This information may be used to:

• Measure advertising effectiveness
• Deliver relevant advertisements
• Build audiences for marketing campaigns
• Display advertisements to users who have previously visited our website
• Improve future marketing efforts
• Understand how users interact with our advertising and website

Third-party advertising providers may collect and process information according to their own privacy policies.

Advertising Measurement and Enhanced Conversions

To better understand the effectiveness of our advertising efforts, Beacon Homes may use advertising measurement technologies, including Google Ads Enhanced Conversions and similar tools.

When you voluntarily provide information through our website, such as your name, email address, phone number, or mailing address, certain information may be securely transmitted to advertising platforms in a privacy-protected format for purposes including:

• Measuring advertising performance
• Tracking conversions and lead generation activity
• Improving advertising effectiveness
• Delivering more relevant advertising experiences

These technologies help us understand whether users who interact with our advertisements later take actions on our website, such as submitting a form, scheduling an appointment, registering for an event, or requesting information.

Information shared for these purposes is handled in accordance with applicable privacy requirements and the policies of the advertising platforms involved.

Call Recording and Monitoring

Telephone calls with Beacon Homes may be monitored or recorded for quality assurance, training, customer service, business operations, and recordkeeping purposes where permitted by applicable law.

By communicating with Beacon Homes by telephone, you acknowledge that calls may be recorded or monitored.

Chat Features and Website Communications

Our website may include chat features, virtual assistants, AI-powered assistants, or other communication tools.

Information provided through these features may be collected and retained to respond to inquiries, improve customer service, improve website functionality, maintain business records, and enhance the user experience.

Please do not submit sensitive personal information through chat features unless specifically requested.

How We Share Information

Beacon Homes does not sell personal information for monetary compensation.

We may share information with:

• Service providers and vendors who assist in operating our business
• Customer relationship management platforms
• Marketing, advertising, and analytics providers
• Email and text messaging service providers
• Technology and website service providers
• Call tracking and communication service providers
• Legal, regulatory, governmental, or law enforcement authorities when required by law
• Other parties as necessary to protect our rights, property, safety, or legal interests

We may also share limited customer information with advertising and analytics providers for purposes including measurement, attribution, conversion tracking, audience creation, remarketing, and marketing effectiveness.

These parties are permitted to use information only as necessary to provide services on our behalf or as otherwise permitted by law.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business interests.

Retention periods may vary depending on the nature of the information and applicable legal requirements.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Websites

Our website may contain links to third-party websites or services. Beacon Homes is not responsible for the privacy practices, content, or security of those third-party websites. We encourage users to review the privacy policies of any external websites they visit.

Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

California Privacy Rights

Residents of California may have certain rights under applicable California privacy laws, including the right to request information regarding the personal information collected, the purposes for which it is used, and the categories of third parties with whom information may be shared.

California residents may also have the right to request access to, correction of, or deletion of certain personal information, subject to applicable legal exceptions.

Beacon Homes does not sell personal information for monetary compensation. However, certain advertising, analytics, audience-building, and conversion-measurement activities may be considered "sharing" under applicable California privacy laws.

California residents may submit privacy-related requests by contacting Beacon Homes using the information provided below.

Changes to This Privacy Policy

Beacon Homes may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date. Continued use of the website after changes are posted constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Beacon Homes
2425 S Bryant Ave. Edmond OK, 73013
405-358-8615